Target audiences are important to new productions due to the intense need for popularity. Lots of aspects need to be considered such as, who would this appeal to? what age? what gender? what type of people and the things that would be needed to promote this film in the best way. For example such as children's films that are age certificate U on channels such as BBC or CBBC.
For my thriller opening disturbia the target audience is aimed at teenagers aged 15 and onwards. I believe this age group best suits my thriller as it involves relatable characters that are the same age which can result in escapism to some audience members that are dealing with the stress of exams. The narrative of my film remains to be very confusing, almost puzzling. In disturbia you have to really use your mind to figure out the characters and there intentions. This will work well with a teenage audience as it will keep them engaged when they are in fact stereotypically easier to distract then others. The main soundtrack which is a cover of the song tip-toe through the tulips by Tiny Tim can be recognised from the film insidious which is a very popular film known for being frightening. Teenagers will recognize this and be drawn to the film even further. Micro elements such as cinematography and mise-en-scene can also be manipulated to appeal to the target audience, this can be seen from the particular costume Harmoney wears. She is dressed in a sixth form uniform and smart clothing which shows her vulnerability for being a school student, she would also be able to relate to a specific type of audience. Possibly our target audience who would also normally be in school, they may be able to see how well she is acting and behaving in this type of enviroment of pressure. The fast paced editing filled with montages of different time periods in the opening sequence, remains to be intriguing to an audience that are displayed to be bored of school and other responsibilities. They are stereotypically longing for something to keep them entertained. This can also be seen from the cleverly adjusted shots that involves POV shots, specifically when Cameron murders his mother. This invites the audience further to making them feel frightfully responsible and engaged in the murder. This could be compared to as the same type of effect video games have on teenagers which remains very popular as stereotypically our audience want to fit in and feel in control. The target audience was something we all had to consider carefully. This was mainly due to the fact that the film had to be suitable for certain ages under the opinion and regulations of the BBFC. Our thriller film does remains very disturbing but doesnt contain any sexual references or bad language. It does however contains mild violence that could fighten younger audiences. This is why most of the ages for films of the thriller genre are presented as being age 15. Disturbia would also follow this trend as we feel the BBFC would approve due to the lack of gory and detailed death scenes.
Overall the target audience will acknowledge all the things mentioned and be drawn to the very unique side of Disturbia through the manipulation of the micro elements and narrative.
You have provided basic analysis of your target audience and how your sequence appeals to them by stating who they are and giving some examples of how it might appeal to them.
ReplyDelete1) Link back to the BBFC and age certificates
2) Explain why the micro-elements will help appeal to your audience and keep them interested
3) Give more examples of how your sequence will appeal to them